Heuristext

Making information Easier to Understand

Remember when you were 10 years old? Your teachers, parents, and the entire world told you that you could be anything you wanted when you grew up: an astronaut, an actor, a farmer, even Prime Minister or President. All you had to do was work hard, play fair, and put your nose to the grindstone.

Fast forward to today: you’re a young adult, you’ve worked hard and played fair all your life. You’ve pursued your dream, so much so that you’re back living in your parents’ basement to help make it happen.

But there was one thing they didn’t tell you back when you were 10: if you’re a woman, the hills you will have to climb to achieve your dreams will look more like mountains. And if you chose to be a woman founder, those mountains will look more like Everest. 

 

Women only receive 4% of VC funding for startups; despite starting businesses at a rate 1.5x men, despite being 20% more likely to be revenue generating; and despite investors making a 35% higher ROI when they finance female founders. 

 

To scale Everest, achieve our dreams, and change the world women founders need support. Last night, Anderson Cooper stood up as an ally to support Hillary Clinton in the second U.S. Presidential Debate. Twitter users suggested women have their own "Anderson Cooper" to support them when their share their ideas. So we delivered.

Need your own "Anderson ally"? Just load this page, and press play:

Now we need you to join us as allies.

 

We have been accepted into the prestigious Women's Startup Lab starting in November, which comes at a cost of $20,000 CAD. Please help us access the opportunity to work with world class entrepreneurs and investors to make the internet easier to understand.

Nearly half of all Canadian and American adults are considered low literate. This means that they can "read a little, but not well enough to fill out an application, read a food label, or read a simple story to a child." 

The economic impact of low literacy is staggering. The U.S. loses $225B every year due to non-productivity in the workforce, crime, and loss of tax revenue due to unemployment. Moreover, an extra $230B in healthcare spending is linked to low literacy.

Yet every one dollar invested in adult literacy yields over $7 in return. And a 1% increase of the literacy rate in Canada would lead to an impact of $18B in economic growth.

Heuristext will adapt the web so it's easier for readers to understand. Imagine Google Translate, but tailored to different reading levels. 

 

Above we shared the struggles women founders face to reach success. If you're a low literate individual these roads are even more treacherous. That's why we are working tirelessly to make the web's wealth available to all; to level the playing field, to make the internet the equitable place it was intended to be so that people can understand the information to expand their horizons. But to do that, we need your help. 

Join us in our mission to make online content readable for anyone, anywhere. Thank you for your support for us, and all female entrepreneurs out there!

Sincerely,

Melissa & Naomi