Heuristext Inc. is a for-profit social enterprise tech start-up based between Sault Ste. Marie, ON Canada and Toronto. Heuristext's mission is to improve information equity. 


Heuristext adapts information so it's easier for readers to understand. Imagine Google Translate, but tailored to different reading levels. 

Nearly half of all Canadian and American adults are considered low literate. This means that they can "read a little, but not well enough to fill out an application, read a food label, or read a simple story to a child." 

The economic impact of low literacy is staggering. The U.S. loses $225B every year due to non-productivity in the workforce, crime, and loss of tax revenue due to unemployment. Moreover, an extra $230B in healthcare spending is linked to low literacy.

Yet every one dollar invested in adult literacy yields over $7 in return. And a 1% increase of the literacy rate in Canada would lead to an impact of $32B in economic growth.

Heuristext's name is a play on the word "heuristics" which means to enable "a person to learn, discover, or solve problems on his or her own as by experimenting". It may seem antithetical to our mission of making online information easier to understand. However, it clearly encapsulates what Heuristext does using text to help people learn and discover something new themselves.

Heuristext is in a recruitment and pre-seed Angel fundraising stage. Please contact us with any additional questions.